![]() ![]() ![]() A key reason why metrics are often favored over qualitative insights is that metrics can be used to support whatever it is the person in charge wants to do.Ī lot of the way value has been created and considered in what are commonly referred to as "tech" companies over the last 15 years has been financial value based on telling stories to investors and rent-seeking and labor exploitation, and didn't actually derive from creating sustainable user/customer value. Plenty of well-funded design research starts with the wrong questions, and just gets ignored anyway. It's that they were hired into organizations that either didn't actually have reality-based business models, and/or have been doing short-term investor-centered design instead of anything resembling evidence-based strategy. Researchers aren't getting laid off because they didn't do a good job proving their value to business. Now that the democratization of research stuff seems to be fading, we're moving on to some sort of "UX research reckoning" I guess. (Available in print from a small independent publisher, both of those things also being dead.) Before wireframing dies again, of course. Please welcome the latest member of the A Book Apart family, Wireframing for Everyone, by Billy Carlson, Michael Angeles, and Leon Barnard. And just when you think it's dead, i mean REALLY dead, I mean the end credit music is playing, that’s when you should turn around. The human need to give form to our thoughts is strong. They will do it on a shareable online collaborative space. They will do it with chalk on a slate board. They will do it with a stick in the dirt. ![]() When people gather together to give form to their thoughts, they will inevitably start drawing something. Wireframing has died more times than Kenny from South Park. Wireframing has died more times than Rasputin. Wireframing has died more times than Dracula, Frankenstein’s monster, and Godzilla. Take the Guesswork Out of Your Market Positioning with Symbolics™ If you, your colleagues, friends, or family are interested in understanding why consumers choose to do and buy what they do at an instinctual level to transform your brand, register below: Through this method, you understand - at a gut, instinctual level - why consumers choose to do and buy what they do, before the more conscious, reflective, analytical, rational, and logical part of their brain mucks up the waters. Symbolics™ is a standalone hybrid insights method that taps into the fast, automatic, associative, emotional, and unconscious associations that consumers make to brands and/or the broader world around them. Senior Director of Innovation, Peter Bürgi, and Founder & President of Sylver Consulting, Brianna Sylver, will be speaking during the engagement! Next week on Thursday, June 22nd, Sylver Consulting will be hosting a FREE webinar on one of their proprietary methodologies: Symbolics™. My friend and talented researcher Brianna Sylver has an interesting new technique.Īre you struggling to connect with your customers? Do you wonder what it will take to win and/or sustain an emotional connection with them…especially in an ever-growing crowded marketplace? It’s multi-platform compatible, so you can deliver quality sound output whether you’re connecting to a PC, PS5™, PS4™, or Mac®.Given that the Lunch and Learn community is on summer break, I thought you would find this interesting. QuadCast S is certified by Discord and TeamSpeak™ so you can ensure that your microphone is broadcasting loud and clear for all your followers and listeners, and you can also monitor your mic in real time using the convenient headphone jack on the back of the mic. The included mount adapter fits 3/8” and 5/8” thread sizes, compatible with most stands. With four selectable polar patterns, this mic’s prepared for nearly any recording situation and features a gain control dial to quickly regulate input sensitivity. Instantly know your mic status with the LED indicator, and simply tap-to-mute to avoid awkward broadcasting accidents. The QuadCast S is an all-inclusive mic, featuring an anti-vibration shock mount to help quiet the rumbles of daily life and a built-in pop filter to muffle plosive sounds. ![]() The supremely stunning RGB lighting and dynamic effects will add style and flair to any stream or setup and is customizable via HyperX NGENUITY software. The HyperX QuadCast™ S is a USB condenser microphone that both sounds great and looks great. ![]()
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